The scripts were generally excellent, but the CEO wanted something edgy, so the art director transformed ordinary people into the role of 'Twitchers'. This was guaranteed to repel customers and reinforced the impression, unfortunately confirmed by a handful of net fanatics, that to be an Apple User really means 'Loser'. Give that man an Oscar!
Happy, smiling people replaced the Twitchers within weeks, but the damage had been done
Probably more on Apple tomorrow if the low-cost Mac is announced.